Many website owners use Google Analytics because they think it is the only option available.
However, there are many other alternatives to Google Analytics that are better in many ways. One such alternative is Abtz Analytics.
Here's why you should use Abtz Analytics over Google Analytics 👇
Trusted by website owners who value simplicity and privacy
3KB
Tracking script size
(vs GA's ~50KB)
100%
Data ownership
0
Cookies needed
"Finally, an analytics tool I actually understand. Switched from GA and never looked back." — Sarah M., indie maker
 |
Google Analytics | |
|---|---|---|
| Analytics Dashboard | Clean, focused dashboard that shows what matters — traffic trends, top pages, and visitor sources — without the noise. Ready in minutes, no training needed. | Extremely powerful, but complex. GA4's interface requires time to learn and its reports are often overwhelming for small website owners. |
| Data ownership | 100% yours. Abtz Analytics is funded by its users — not by harvesting and selling visitor data. Your data is never shared or used for advertising. | Google collects and processes data across its vast ad network. Your analytics data may inform Google's ad targeting and is subject to Google's privacy policies. |
| Privacy of your website visitors | Cookieless tracking by default. No personal data is collected, stored, or processed. Your visitors are invisible to the adtech ecosystem. | GA4 collects a wide range of data including IP addresses, device identifiers, and browsing behavior across sites. Visitors are tracked across the web. |
| Compliancy with privacy regulations GDPR, CCPA, and PECR |
No cookies, no personal data, no consent banners. Abtz Analytics is compliant out of the box — no legal disclosure required on your end. | Requires a cookie consent banner in most jurisdictions due to its use of tracking cookies and cross-site data collection. Compliance is complex and depends on your setup. |
| Avoiding ad-blockers | Our tracking script is under 2KB. It doesn't belong to the adtech industry and is rarely blocked. You see more of your real audience. | Google Analytics is blocked by the majority of ad blockers — research suggests up to 60% of visitors may not be tracked at all. (Source: HowToGeek / multiple ad-blocker studies) |
| Time-to-value | Up and running in under 5 minutes. Add a single script tag and your dashboard is live with real data. No configuration required. | Requires a Google account, property setup, tracking code installation, and ongoing configuration. Takes hours to get started meaningfully. |
| Setup & Maintenance | Sign up, add one script tag, done. No configuration, no ongoing maintenance. Zero DevOps required. | Requires a Google account, property setup, tracking code installation (or gtag.js), and ongoing configuration. Regular review needed to make sense of the data. |
| Focus on outcomes | Built for website owners who want to understand their visitors and improve their site — not for marketers running multi-channel attribution models. | GA4 is built for marketers and advertisers. Its session-based model and attribution reports are most valuable for paid campaign analysis. |
Google Analytics is free.
Why should I pay for Abtz Analytics?
Free often means trading something other than money. Google Analytics is free because Google uses your visitor data to improve its ad network and sell targeting — your visitors are the product, not you.
Abtz Analytics is a privacy-first, cookieless SaaS funded directly by its users. Plans start at $5/month or $42/year. No credit card required to start. No ads, no data harvesting, no vendor lock-in. Just clean insights about your website visitors.
Not sure which analytics tool is right for you?