Many website owners choose Matomo for its open-source roots and comprehensive feature set.
Abtz Analytics keeps what matters (clarity, privacy, and actionability) without the complexity and maintenance overhead.
Here's why you should use Abtz Analytics over Matomo 👇
Trusted by website owners who value simplicity and privacy
3KB
Tracking script size
(vs Matomo's heavier tag)
5 min
Average time to first insight
$5/mo
Starting price,
no infrastructure costs
"I used to spend hours maintaining my Matomo instance. Now I just open Abtz and get what I need." — James T., solo founder
 |
Matomo | |
|---|---|---|
| Analytics Dashboard | Clean, focused dashboard that answers your key questions immediately. No training, no configuration, no navigating nested menus. | Powerful and feature-rich, but can feel heavy. Often requires configuration and more time to navigate to find basic reports. |
| Data ownership | Your data is 100% yours. Stored on our servers, never shared, never sold. Funded by subscriptions — not data. | Strong stance on data ownership when self-hosted. Cloud option stores data with Matomo's infrastructure. |
| Privacy of your website visitors | Cookieless tracking by default. No personal or identifiable information is collected. Privacy-first, always. | Privacy-friendly settings are available, but configuration varies. Cookies and advanced tracking can be enabled depending on setup. |
| Compliancy with privacy regulations GDPR, CCPA, and PECR |
No cookies and no personal data collection means your site stays compliant without banners or pop-ups. GDPR-ready out of the box. | Built with privacy in mind, but compliance depends on configuration and modules. Cookie consent may be required if cookies are used. |
| Avoiding ad-blockers | Our tracking script is under 2KB. It doesn't belong to the adtech industry, so it's rarely blocked by ad blockers. | Self-hosting and custom domains can reduce blocking. Some configurations may still be filtered depending on setup. |
| Time-to-value | Up and running in under 5 minutes. Add a single script tag and your dashboard is live with real data. | Self-hosted: requires server setup, database configuration, and installation. Cloud: faster, but still needs initial configuration. |
| Setup & Maintenance | Zero maintenance. We handle everything — updates, infrastructure, backups. You just use it. | Self-hosted: you're responsible for server maintenance, updates, security patches, and database management. Cloud version reduces this but adds cost. |
| Focus on outcomes | Built to help you understand your visitors and take action — not to give marketers a full attribution toolkit. Clarity over complexity. | Matomo is built for power users and enterprises. Its full feature set is most valuable for organizations with dedicated analytics teams. |
Matomo can be free when self-hosted.
Why should I pay for Abtz Analytics?
Matomo's self-hosted option is appealing, but it comes with hidden costs: servers, backups, updates, security patches, and the time to manage all of it. The cloud version starts at $9/month and still requires setup and configuration.
Abtz Analytics is a privacy-first, cookieless SaaS with zero maintenance. Plans start at $5/month or $42/year. No credit card required. No DevOps required. Just clean, fast insights from the moment you sign up.
Not sure which analytics tool is right for you?